1. Advies aan Huis – In-Home Advice for Measuring and Choosing Colors, Fabrics, or Flooring

One of the first profiles we created was for the “Advies aan Huis” service, where team members help customers by providing tailored, in-home advice. This service is ideal for anyone who needs assistance with measuring spaces or selecting the perfect colors, fabrics, or flooring for their home. We featured Amanda & Yvette, the staff members specialised in this area. This profile allowed customers to see who they could rely on, with Amanda's (or Yvette's) expertise to guide them through personalised, in-home consultations, giving them the confidence to book the service and make design decisions tailored to their specific space.

2. Paint Specialist – Making Color Choices Easy

For customers with questions about paint, from color matching to specialty finishes or specific products we designed a profile for the Paint Specialist role. We highlighted Nathalie, an expert with years of experience in the field, known for her creative eye and product knowledge. This profile not only highlighted Nathalie’s expertise but also encouraged customers to approach her with confidence, knowing she could assist with everything from color trends to paint application tips or product specific questions.

3. Management Team – Keeping the Store Running Smoothly

We also wanted to introduce the faces behind the overall store operations, so we created profiles for key members of the management team. These profiles emphasized each manager’s role in keeping Karwei Boskoop organized and welcoming. For example, we featured Ramon, one of the store’s managers. By featuring the management team, we added a personal touch to the store experience, making customers feel more connected to the people working behind the scenes to maintain a great shopping environment.